Case Studies
Case Study 1 – Tech Industry
Startup company developing a software solution on a scalable cloud platform
The Pain
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Potential investors concerned about lack of formal business structure
Problems using generic templates for shareholder’s agreement and contractor agreements
Worries about funding for advice needed
Need strategy to underpin plans to achieve short, medium and long term business goals
Business owners very technical but no knowledge of foundations needed to move forward
The Approach
BGL Startup™ Program – Coaching and education on protection of IP, expansion strategy, and exit strategy
The Outcome
Overall strategic plan to gain the trust of stakeholders and potential investors
Map of issues to resolve before the business can scale
Plan to execute the business strategy in manageable steps
Case Study 2 – Cosmetic Industry
-Established paramedical operation
-Emerging Company developed innovative product to supply and expand existing market.
The Pain
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Opportunity to sell new product but risk potential foreign partner would steal the IP
Need to protect own position before entering market with new product
The Approach
BGL Emerging™ Program – Coaching and education on IP protection, branding and business restructuring
The Outcome
A plan to navigate potential opportunities to distribute products
A step-by-step manageable process to protect intellectual property and brands
Case Study 3 – Organics Industry
-Business well established in New Zealand
-Range of organic products
-Desire for international expansion
The Pain
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How to capitalise on the growing trend towards organic foods in Asia
Brand well known but needed it to encompass more types of food products
How to go about protecting business IP and protect the brand in overseas markets
The Approach
BGL Growth™ Program – Coaching and education on IP, branding and business structuring
The Outcome
Map of key IP issues that needed to be resolved asap and options to solve them
A plan to solidify existing position in New Zealand as a starting point
Also to protect IP in preparation for exporting into Asian markets